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US Army Propaganda Shift from Woke to All-White Male Recruitment Ads Fuels Speculation of Impending War

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Social media users observed a notable shift in recruitment propaganda from the US Army this week, transitioning from promoting diversity and gender inclusion to highlighting determined white soldiers preparing for combat.

The shift in recruitment propaganda away from woke advertising has left many with the impression the US is preparing to go to war, perhaps engaging in the skirmish between Israel and Palestine, or the Ukraine-Russia war.

“The US Army’s latest ad is based around a white man, which is an ominous sign,” summarized popular X account @WayoftheWorld. “They do not turn to diversity when they need a war to be fought.”

“Oh sh*t. A new U.S. Army recruitment ad dropped and it’s all straight white men. We are definitely going to war,” commented another X user.

“All white guys in the US Army ads again … we are definitely going to war,” noted @WallStreetSilv.

“WAR: Biden is paying recruits $35K to enlist in the military and he’s running ads featuring straight white men in the Army. It’s pretty clear America is going to war now,” remarked X user @amuse.

“They are bringing actual men back to recruiting commercials,” replied @Iraqveteran888. “That can only mean one thing if we are really being honest. The military industrial complex is pulling the strings now over the woke pandering y’all tried to go for. You people made this bed now sleep in it.”

In recent years, the Army had been heavily focused on promoting woke causes and seeking diversity recruitment with ads promoting LGBT and race inclusion.

In one highly criticized U.S. Army ad from 2021 titled “Emma,” a girl is raised by two moms who have a lesbian wedding, go to civil rights protests and “shatter stereotypes.” The little girl later goes on to join the Army.

The US Department of Defense, which oversees the US military, likewise has been heavily promoting transgenderism.

The propaganda shake-up suggests now’s apparently not the time for soldiers to be applying make-up, as there are more serious matters at hand.

Does the change in recruitment advertising signal a march to war?


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