McDonald’s, Krispy Kreme in talks to expand partnership

Krispy Kreme doughnuts may soon be available at more McDonald’s locations.

The revelation was made Thursday by outgoing Krispy Kreme CEO Mike Tattersfield in a statement accompanying the doughnut maker’s third-quarter earnings report.

“We are also excited about our continued partnership with McDonald’s, which we believe has validated the attractiveness of the quick-service restaurant channel,” Tattersfield said. 

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“While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that reflect our confidence in further scaling our Delivered Fresh Daily network,” he added.

McDonald’s began selling Krispy Kreme doughnuts at nine locations in and around Louisville, Kentucky, last year, offering three flavors of doughnuts as a small operations test.

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The Krispy Kreme flavors available at participating McDonald’s restaurants are the original glazed, chocolate-iced and raspberry-filled, all of which can be purchased individually or in packs of six.

Despite Tattersfield’s excitement over the potential expansion of the McDonald’s partnership, Krispy Kreme shares fell following the doughnut maker’s earnings report, which showed that the company had fallen short of Wall Street’s revenue estimates.

Krispy Kreme reported net revenue of $407.4 million last quarter, up 7.9% from the third quarter of 2022.