Los Angeles grocery store chain touts $200 turkeys: Pricey poultry

As consumers stock up on Thanksgiving Day essentials, customers at a Los Angeles grocery chain are experiencing sticker shock with certain whole turkeys being sold well above — in some cases five to six times higher — the price of other varieties. 

A customer who went shopping at a West Los Angeles Gelson’s grocery store snapped a photo of a single bird being sold for nearly $200.

“This is like the BMW of Turkeys,” said one Reddit user in a comment under a photo of a Gelson’s 16-pound turkey, selling for over $180.

In the photo, the sticker described the turkey as “dietsel regenerative,” which is described as being part of a holistic regenerative farming program.

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“These birds graze on rotational plots of land that are treated to regular applications of our nutrient-dense compost and allowed rest periods of two to eight months,” according to the Dietsel Family Ranch website. 

The ranch sells 12 to 14 pounds for $150, and the 20 to 22 pound birds for $215, or nearly $10 per pound.

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A Gelson’s butcher told Fox News Digital that the birds in fact cost between $150 to $200-plus, and that they stand behind the quality of the turkey and prices.

“Yes, we do in fact sell turkeys for over $200. They are not like other turkeys and are the highest quality, all natural, and better than other frozen, non-fresh turkeys you can buy from other stores,” he said. 

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For comparison, according to Morningstar.com, The Farm Bureau put a $27.35 price tag on a 16-pound bird this year, which is only $1.71 a pound, or 5.6% less than this time last year.